Prior to beginning, you need to be aware and comprehend fundamental information too profoundly about YouTube and furthermore your advantage in your YouTube Career. Understudies love to watch recordings on YouTube which assists them with learning complex ideas as well as assists them with working on their tuning in and accentuation abilities. On another hand, educators can zero in more on understudies' learning skills as opposed to investing more energy in making sense of mind-boggling ideas and subjects. Moghavvemi et al. (2018) recommend that YouTube recordings can be an integral learning asset for instructors and that understudies' opportunity for growth can be upgraded on the off chance that important recordings are utilized for showing a subject in question.
1. Step-by-step instructions to set up a Professional YouTube Channel
I am a YouTuber, creator, and featured expert. I am a specialist in vlogging and video marking. In this course, I will direct you bit by bit in making your YouTube channel that follows the prescribed procedures right out of the door. Really get to know all that YouTube brings to the table.
First of all, you have to know that you can watch and like recordings and buy into feeds with a Google Account. Be that as it may, without a YouTube channel, you have no open presence on YouTube. Regardless of whether you have a Google Account, you want to make a YouTube channel to transfer recordings, remarks, or make playlists.
Make an individual channel
Adhere to these guidelines to make a channel that no one but you can oversee utilizing your Google Account.
1. Sign in to YouTube on a PC or the versatile site.
2. Click your profile picture and afterward Create a channel.
3. You'll be approached to make a channel.
4. Really look at the subtleties (with your Google Account name and photograph) and affirm to make your channel.
Check your YouTube account
1. To check your channel, you'll be approached to enter a telephone number. We'll send a check code by message or voice call to that telephone number.
2. Whenever you've checked your record, you can:
3. Transfer recordings longer than 15 minutes
4. Add custom thumbnails
5. Live stream
6. Advance Content ID claims
7. You may likewise be approached to confirm your record when you join.
Manage channel settings
You can manage your channel settings in YouTube Studio. Change everything from your country/region to your channel's visibility.
- Sign in to YouTube Studio.
- From the left menu, select Settings.
- From the left menu, select Channel.
- Set the channel settings and select Save.
Country of residence
You can choose the country/region for your YouTube channel using the Down arrow. Eligibility for the YouTube Partner Program is based on the country/region setting you choose here.
Keywords
You can add keywords related to your channel with this setting.
Setup some other settings:
1. Advanced settings
2. Set your channel's audience
3. Google Ads account linking
4. Automatic captions
5. Subscriber count
6. Advertisements
7. Channel redirect
8. Conditional redirects
9. Channel visibility
Custom URL overview
A custom URL is an easy-to-remember channel URL that you can share with your audience. Custom URLs are based on your channel name and displayed as youtube.com/yourcustomname or youtube.com/c/yourcustomname.
Custom URL eligibility
To create a custom URL for your channel, your account needs to:
- Have 100 or more subscribers.
- Be at least 30 days old.
- Have an uploaded profile picture?
- Have an uploaded banner image.
Note: YouTube reserves the right to change, reclaim, or remove custom URLs at any time. For example, we may reclaim a custom URL that was associated with a deleted Google Account.
Find your custom URL
- Sign in to YouTube Studio.
- From the left Menu, select Customization and then Basic info.
- Under custom URL, you can view and copy your custom URL.
- Set up a custom URL
- Sign in to YouTube Studio.
- From the left Menu, select Customization and then Basic info.
- Under Channel URL, click Set a custom URL for your channel.
- You can choose the suggested custom URL based on your channel name or add extra letters or numbers to make your custom URL unique.
- Click PUBLISH, then Click CONFIRM to confirm your custom URL.
Understand your YouTube channel's URLs
Your channel can have more than one URL that directs your audience to your channel homepage. These URLs can look different from one another, but each URL can point your audience to the same place - your channel.
- Find your YouTube channel URL
- To find your channel’s URL:
1. Sign in to YouTube Studio.
2. From the left Menu, select Customization and then Basic info.
3. Under Channel URL, you can view and copy your Channel URL.
4. Channel URL (ID-based)
Example: youtube.com/channel/UCUZHFZ9jIKrLroW8LcyJEQQ
This example is a standard URL that YouTube channels use. It uses your unique channel ID, which is the numbers and letters at the end of the URL.
Custom URL
Example: youtube.com/c/YouTubeCreators
A custom URL is a shorter, easy-to-remember URL that you can share with your audience. These custom URLs can be based on your current display name or your legacy username or your linked and verified web domain. To create a custom URL for your channel, your account needs to:
- Have 100 or more subscribers.
- Be at least 30 days old.
- Have an uploaded profile picture.
- Have an uploaded banner image.
- You can check if you've claimed a custom URL in your basic info setting.
Verification badges on channels
When you see a verification check mark next to a YouTube channel's name, it means that YouTube has verified that channel.
Apply for channel verification
- You can submit a request for channel verification once you have 100,000 subscribers. It looks like your channel isn't eligible yet.
- Make sure you're signed in with the email address for the eligible channel. Click your profile picture in the top-right and choose that account.
- We won’t verify channels that are trying to impersonate another creator or brand. If we find a channel is deliberately impersonating someone else, we may take more action.
Upload YouTube videos
You can upload videos to YouTube in a few easy steps. Use the instructions below to upload your videos from a computer or from a mobile device.
Upload videos
Use the YouTube Android app to upload videos by recording a new video or selecting an existing one.
YouTube Android app
- Open the YouTube app.
- Tap Create and then Upload a video.
- Select the file you’d like to upload and tap NEXT.
- If your video is 60 seconds or less and has a square or vertical aspect ratio, it will be uploaded as a Short. Learn more.
- If you close the upload experience before you finish choosing your settings, your video will be saved as a draft on your Content page.
Upload videos longer than 15 minutes
Increase your video length limit
By default, you can upload videos that are up to 15 minutes long. Verified accounts can upload videos longer than 15 minutes.
To verify your Google Account:
- On a computer, go to https://www.youtube.com/verify.
- Follow the steps to verify your Google Account. You can choose to get a verification code through a text message on a mobile device or an automated voice call.
- Make sure you're using an up-to-date version of your browser to upload files greater than 20 GB.
Maximum upload size
- The maximum file size you can upload is 256 GB or 12 hours, whichever is less. - We've changed the limits on uploads in the past, so you may see older videos that are longer than 12 hours.
Create YouTube Stories
Stories are short, mobile-only videos that allow you to connect with your audience more casually, on the go. They expire after 7 days.
Stories are in beta and available to channels with over 10,000 subscribers. It may take up to 7 days for Stories to show up after reaching 10,000 subscribers.
- Create a story
- Sign in to YouTube on mobile.
- Tap the create icon, then Add to your story.
- If you don't see the Story option, your device is not compatible with Stories currently.
- Tap the capture button to take a photo, or hold it down to record a video.
- Add effects like filters, stickers, and text. You can also trim your story or save it.
Tap Post.
- You can also select a video or image from your mobile device to add to your story.
- Add stickers to your story
- When editing your story, you can add stickers to express yourself, link to a video, and more.
From the top right, tap Stickers.
- Select a sticker to add to your story.
- Video sticker: Tap the Video sticker and then Select a video. You can only share one of your own YouTube videos every 7 days.
- Mention sticker: Tap the Mention sticker and then Search for a creator you’d like to mention and then From the list, select their channel.
- Location sticker: Tap the Location sticker and then Search for a place and select it from the list.
How to Get 1,000 Subscribers on YouTube
Are you ready to grow your YouTube channel? Our best advice boils down to 10 tips, which address the different ways to make content, attract viewers, and encourage people to subscribe.
1. Break Your 1,000-Subscriber Goal Into Small Chunks
Trying to collect a thousand of anything is hard; it doesn’t matter if it’s dollars, pairs of shoes, or rare horror novels. You know it’s going to take a long time, but you don’t know exactly how long, and that’s nerve-wracking.
Here’s a solution: Chop the figure into manageable chunks instead of saying you want 1,000 YouTube subscribers.
Throughout the year, tell yourself that you want to gain:
- 100 subscribers by March
- 250 subscribers by June
- 500 subscribers by August
- 750 subscribers by October
- 1,000 subscribers by December
- You won’t hit those exact numbers each month. But it's less scary (and more encouraging) to reach a mini-goal than obsess over a distant target.
2. Add a YouTube Subscribe Button to Your Videos
Here's an easy hack to gain subscribers on every upload. Either create or download a graphic that says “subscribe,” then go to the YouTube Studio and upload it as a video watermark. When viewers watch your content, they’ll (hopefully) click the graphic to subscribe to your channel.
Here’s how to add a subscribe button on YouTube videos:
- Go to the YouTube Studio.
- Click Customization in the left navigation menu.
- Select the Branding tab.
- Scroll down to the Video Watermark section and upload your graphic.
- Choose a display time for the graphic: at end of the video, the entire video, or a custom timespan.
- Hit Publish in the top right corner of the page.
3. Identify Which Videos Attract the Most Subscribers
If you have 30 or more videos on your channel, why not see which ones attracted the most subscribers?
The proper term for this metric is called subscribers by video. You'll find this data within your YouTube analytics, particularly on the YouTube subscriber count graph.
- Go to the YouTube Studio.
- Click Analytics in the left navigation menu.
- Click View More, which is below the YouTube dashboard showing monthly views, subscribers, revenue, and watch time.
- Select Subscribers By Video next to the box that reads "secondary metric."
- Analyze the list of videos you've made, paying close attention to the subscriber column. Which ones are attracting the most subscribers? Write those videos down so you can make similar content.
4. Place a YouTube Subscribe Link in Video Descriptions
Explaining your video isn't all the description box is good for. You can also add links there, such as affiliate links, website links, and your social media. More importantly, pasting in a subscribe link lets people join your community in just a few taps.
Start with your channel’s regular URL. You can grab this from the address bar when you’re on your channel’s homepage.
Add ?sub_confirmation=1 to the end of your channel’s URL.
Paste the entire thing into your video description box, along with some text asking viewers to subscribe. Then let the new subs roll in!
5. Do a YouTube Collab to Reach New Viewers
Creators put a lot of work into video collaborations. They search for like-minded partners, brainstorm collab ideas, and film several videos together. But after all that work, the two creators get a priceless reward: sharing their overlapping audiences.
6. Create the 4 Types of Videos People Love
There's no shortage of YouTube video ideas to get more subscribers. The challenge is finding the ones that make viewers return to your channel and hit subscribe.
Over time, we've found that four videos never go out of style on YouTube:
- Reaction videos
- How-to videos
- Versus videos
- Listicle videos
7. Take YouTube Keywords, Thumbnails, and Video Titles Seriously
We say it all the time: YouTube keywords are the foundation of any great channel, and they’re the best way to get traffic as a new creator. Adding relevant terms to your titles and video descriptions will help your content climb search results – fast.
8. Promote Your Channel on the YouTube Community Tab
Posting on the Community tab is an easy way to promote your channel. This social media network is inside of YouTube itself, and you can use it to share GIFs, polls, text posts, images, and videos.
9. Create Videos That Deliver on Their Promise
Whether someone realizes it or not, every video on YouTube makes a subtle promise. The title tells you what to expect in the first 30 seconds of viewing. The thumbnail shows the emotional appeal of what you're about to watch, whether that's happiness or total despair. Everything combines to give the viewer an expectation.
YouTube SEO for YouTube Channel
YouTube SEO is a process of optimizing your YouTube videos and channel to increase their rankings via YouTube. Search engines, like YouTube, have an intricate algorithm that determines how your videos will appear in YouTube rankings. Optimizing YouTube can help increase important metrics like follower count, brand awareness, website visits, and revenue.
A key component of YouTube SEO is to harness the power of your video’s text in the form of transcripts, closed captions, and subtitles. Here, it is important to focus on using relevant keywords across your pages which will help you increase both SERP ranks and your audience.
YouTube SEO tips:
- Optimize video descriptions and meta descriptions guide to YouTube Search Trends - BrightEdge
- Add closed captions to videos with an SRT File
- Add Cards to promote other relevant videos
- Utilize well-researched target keywords in a natural way
- Choose the most relevant category for your video
- Include keywords in the following areas to increase your opportunity at ranking for them:
1. Title
2. Thumbnails
3. Description
4. Transcripts
5. Translations
6. Tags
7. Links
8. Call to action
Leverage Google Trends for YouTube SEO success
In order to increase your opportunity of appearing in search trends, consider the following:
1. How much time did the user spend watching your video?
2. Do your users click on your CTA to watch after seeing it?
3. Where are users watching your videos from geographically?
4. Does your video description and meta description match the user’s query?
5. YouTube search trends rank videos based on how appealing your video is to the audience.
5. The metrics used to calculate ranks on YouTube include total and current views, rate of growth in views, where the views are coming from and the age of the video.
6. YouTube will select videos that are most relevant to viewers and most reflective of the broad audiences on the platform.
Top YouTube Channel Ideas
Here we present our top YouTube channel ideas, in no particular order.
1. Photography and Videography Channels
2. Educational Channels
3. Infotainment Channels
4. Prank/Challenges
5. Gaming Channels
6. Vlogging Channels
7. Tech Channels
8. How-to and DIY Channels
9. Health and Fitness
10. Political Satire/News Channels
11. Parody/Comedy Channels
12. Make-up and Beauty Channels
13. Music Channels
14. Commentary (book, movie, etc.)
15. Experiment Channels
16. Sports Channels
17. Toy Reviews Channels
18. Reviews and Unboxing Channels
19. Lifestyle Channels
20. Cooking Channels
21. Travel Channels
You may have the perfect YouTube video, but how do you get people to actually see it? Learn what to put in your YouTube video and channel descriptions for more views, followers, and engagement.
Optimizing YouTube Channel Descriptions
A YouTube channel description is the text on a channel’s “About” page. It helps viewers understand what to expect from your brand and is also the perfect place to highlight a page’s:
Upload Schedule: sets viewer's expectations on when your next video is dropping in
Social Media and Websites: Great for promoting your work outside of YouTube and gaining new followers.
It is also important to remember to include a CTA (Call To Action) at the end of the description. Some examples include “Subscribe for more” or “Subscribe now”.
Now for the YouTube Channel Description tips.
1. Keyword Research
Think of one word that describes your channel the best. This will be your Main Keyword, sometimes referred to as the “primary keyword” or “seed keyword”. Is it Cute Cat Videos (no, we are not obsessed with cats) or is it Marketing Tips and Tricks? Narrow down your niche. The more specific the better.
2. Put Keywords Front and Center
Once finding the golden keywords, use them with your brand keyword (the company name) in the first 100-150 characters.
It should be set up in this format: Primary Keyword + Brand Keyword + Secondary Keywords
3. Use Complementary Keywords Throughout
In the rest of the description, use the main keyword two to three times at most. If used more than that, it may get flagged for keyword stuffing. Next, sprinkle those secondary keywords across the rest of the description. Using secondary keywords increases the chance of ranking for additional search terms.
4. Tell Viewers What to Expect
Let the viewers know what they might get out of your channel. Will they learn something new? See cute cat videos that will brighten their day? Get the latest tech reviews? Also, share how often to expect new videos. Daily? Weekly? Monthly?
5. Offer Value
Always include an obvious value proposition in descriptions. Why should someone subscribe to the channel? How will your video benefit them? Try to answer at least one of these questions in simple terms.
6. Include CTAs
Now that you’ve captured the viewer’s attention, use it! Add CTAs in both video and channel descriptions. The best calls to action are clear, and urgent, and show an obvious benefit to the viewer. Encourage viewers to like, comment, subscribe, or read more.
When done well, calls to action increase views, engagement, subscriptions, and whatever else you’d like your viewers to do.
7. Update Channel Tags
Channel tags are yet another way to tell YouTube what a channel is about. Include the main keyword, brand keyword, secondary keywords, and any other words that are relevant to your content. Don’t worry about search volume; just make sure to put the most important keywords, separated by a comma, at the very beginning.
YouTube Channel Description Checklist
Below is a YouTube channel description template that has proven to be a successful formula for many brands.
About: State what the channel is about. Use the main keyword + brand + secondary keyword in the first 150 characters.
Benefits: What benefits will the viewer get from watching your videos and following your channel? What can they expect to see? How often can they expect new content?
Timestamps: Add timestamps with corresponding video section descriptions.
Keywords: Use keywords across the entire description.
Social Media & Sites: List social channels and other links you want the viewers to see.
Use the Main Keyword Again: At the end of the description, use the main keyword again.
CTA: Include a Call To Action.
Hashtags: Use relevant hashtags throughout!
The 6 Best Apps for YouTube Creators
Your channel is only as good as the amount of traffic, views, and subscribers it attracts. To succeed on YouTube, you need to produce high-quality and engaging content. And a good app can help.
1. TubeBuddy - TubeBuddy is a web browser extension and mobile app that automatically integrates with YouTube, allowing you to manage your channel on the go. You can use it to find low competition keywords and related keywords so you can create a video on the topic and rank higher on YouTube.
2. vidIQ - vidIQ is often compared with TubeBuddy because of its similar channel management features. Its extension integrates with YouTube to deliver comprehensive insights and metrics for any YouTube video, just like TubeBuddy.
3. YouTube Studio App - YouTube Studio is the official YouTube app from Google for creators. This free tool makes it easier and faster to manage your channel from anywhere. YouTube Studio lets you see real-time views, respond to comments, monitor known issues, and even change your channel name and profile picture.
4. Canva - Canva is an easy-to-use tool for designing graphics. The app has a YouTube video editor filled with thousands of YouTube video templates such as customizable video templates, banner art, and thumbnail designs.
5. Intro Maker, Outro Maker - Intro Maker, Outro Maker lets you create an outstanding intro or outro for a YouTube video in less than five minutes. This lightweight app has a simple interface and a huge library of templates. You can customize the templates to create engaging intros and outros. You can also create intros and outros from scratch.
6. AZ Screen Recorder - AZ Screen Recorder is one of the most popular screen recorders for Android. If you’re an iPhone user, check out these third-party apps to screen record on your phone.
Use Google Ads to Promote Your YouTube Video
Want more views on your YouTube video? Learn how you can use Google Ads to promote it. Creating an advert for your video on YouTube isn’t much different when compared to other social media sites. Getting it right, however, is very important. After all, you don’t want to waste money or exposure on this massively popular platform.
Google Ads is behind the promotional tools on YouTube, which means that matters can get complicated. Our guide will explain the different options at your disposal when setting up an advert. This way, you can learn how to make the most of your marketing campaign.
1. Go to YouTube Studio
There are many ways to get to your channel’s workspace. One of the most straightforward methods is clicking on your profile picture in the top right corner of the screen. When the menu appears, you’ll find YouTube Studio as one of the options.
2. Choose a Video to Promote
In the Studio, select the Content tab, which lists all your videos. Find the one you want to advertise, and click on its Options icon—it has three dots. From the menu that comes up, click Promote. This will open a new webpage, where Google Ads will prompt you to log in to an existing account or create a new one. Whichever your case is, click the Get Started button on the page.
3. Customize Your Advert’s Appearance
Your marketing campaign should start with a good video. It's best to follow expert advice on how to create a strong YouTube presence, and learn how to establish a brand and engage viewers.
When creating your ad, the first decisions you need to make relate to where it should appear and what it should display. In terms of the first question, you can have it play before, during, or after a video. If someone clicks on it, they will jump to a landing page of your choice.
4. Choose Locations and Languages
This is a quick stage to get through. Just specify the countries your target audience is in and their languages. Of course, make sure your video delivers in the same languages.
5. Choose the Gender, Age, and Parental Status of Your Target Audience
This is another very simple set of options, as you can leave all the boxes ticked to ensure very broad visibility. On the other hand, being selective can cover specific gaps in your audience.
6. Target Specific Interests in Your Audience
Once again, you can select to reach for as broad a demographic as possible. This may not give you the results you expect, however.
If your video is about building a computer, for example, someone into green living probably won’t even glance at it. That’s why you’ll make the most of this step by narrowing down the types of people who are most likely to actually click on your ad.
Fortunately, YouTube’s options are less extensive than Facebook and the like. All you need to do is click the downward arrows, browse through available interests, and choose the best options. The weekly estimates will adjust themselves as you go.
7. Set Your Daily Budget
Google Ads isn’t free, unfortunately, but you can control how much you want to spend per day. Just fill in the presented field with your budget, and the system will automatically stick to it as the campaign runs.
8. Review Your Ad and Set a Duration
At this stage, you can inspect your choices and make adjustments before submitting the campaign for review. When you click Next one last time, you’ll arrive at your Google Ads account. This is where campaigns become a bit of a maze.
Start exploring the system with something simple in mind, like setting how long your ad should run. On the main or Overview page of your account, you’ll see all past and present campaigns, as well as their overall performance.
Conclusion:
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